Mark Prestney-Archer is Director of AI Commercials & Go-to-Market at Kraken. He leads Kraken’s global commercial strategy for Artificial Intelligence, shaping sales, pricing, and product positioning as the company scales its AI solutions across enterprise clients worldwide. With more than 15 years’ experience in the energy and utilities sector, Mark has held leadership roles in strategy, partnerships, and consulting, specialising in driving large-scale digital and operational transformation within the utilities sector. He brings deep expertise in SaaS, AI, and enterprise technology, combined with a strong focus on public value and customer impact.