Mark Appleby is a commercial leader with deep experience in IoT and digital innovation for the energy sector. As Head of Business Development at a PE-backed hypergrowth tech company, he drives partnerships and strategies that advance connected, data-driven energy solutions. With a strong track record in market expansion and enterprise growth, Mark focuses on bridging technology and commercial impact to accelerate the energy transition. At Enlit Europe, he shares insights on how IoT innovation and collaboration are shaping a smarter, more resilient energy future.