Edwin Kooistra is co-founder of BlueGen.ai, a company pioneering the use of synthetic data and AI-driven scenario exploration to accelerate the energy transition.

With a background in strategy consulting and innovation leadership, he focuses on enabling grid operators and utilities to optimise their networks through privacy-preserving, high-fidelity data generation and digital twins.

Edwin has worked extensively at the intersection of technology and energy, helping organisations transform complex data into actionable insights for smarter asset management and future-ready infrastructure.

At BlueGen.ai, he leads efforts to unlock the value of smart meter data, enhance predictive maintenance, and support resilient grid planning in an era of electrification and distributed energy resources.

He is a frequent speaker on the role of AI and synthetic data in creating sustainable, scalable energy systems, and passionate about bridging innovation with practical impact for society.