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Fridrik Larsen

Fridrik Larsen

CEO, LarsEn Energy Branding

- The author of "Energy Branding; Harnessing Consumer Cower", the best selling book on energy branding, published by Palgrave Macmillan / Springer
- A leading authority on branding within the energy space in Europe and the first individual to hold a PHD in energy branding
- Associate Professor of Marketing and Branding at the University of Iceland and an author of a number of international academic papers and book chapters on the subject.
- A sought-after speaker globally.
- Graduate/undergraduate degrees in Finance, Economics, Psychology and Marketing.
- The Chairman and founder of CHARGE, the World's first energy branding conference ( where the world's best energy brands are also awarded.
- The CEO of LarsEn Energy Branding, a consultancy working exclusively on branding for companies within the energy space ( LarsEn Energy Branding has developed unique research tools for the energy sector including the LarsEn EBBI ( and published branding-specific reports including 'Worlds best energy brands (
- A recognised 'influencer' in Europe

Sponsors & Partners

Platinum Partner

  • Siemens AG


Gold Partner

  • Kaluza

Silver Partner

  • Rolls-Royce Solutions GmbH


  • Hiven Energy
  • PRIME Alliance
  • ProEnergy Services
  • Meters and More


Industry Partners

  • ANIE Federazione
  • ANIMA Confindustria
  • Avere
  • CHARGE Energy Branding
  • CO2 Value
  • COGEN Europe
  • currENT
  • dena
  • DERlab
  • E.DSO
  • EASE
  • Elettricità Futura
  • Energia Media
  • ETN
  • Eurelectric
  • Eurogas
  • Euroheat & Power
  • European Biogas Association
  • European Energy Retailers (EER)
  • Flow Batteries Europe
  • Generazione Distribuita (Distributed Generation)
  • Hydrogen Europe
  • IEC - International Electrotechnical Commission
  • IPPF
  • Lombardy Energy Cleantech Cluster (LE2C)
  • OSGP
  • Ricerca sul Sistema Energetico - RSE SpA
  • SmartEn
  • Start Up Energy Transition (SET)
  • T&D Europe
  • VDMA
  • VGBE Energy