Guillermo is an industrial engineer from the High School of Industrial Engineers of Bilbao and PhD in Electrical Power Systems.

He has developed almost all his professional career in Ormazabal, a company belonging to the Spanish family-owned  industrial group, Velatia. He currently holds the position of Senior Advisor to the President, being responsible for institutional and sectoral relations and collaborating in the strategic development of the business.

Guillermo is President of AFBEL (Spanish National Association of Manufacturers of Electrical Equipment) and Vice President of its European counterpart T&D EUROPE. He is also Vice President of AEDIVE (Spanish Association for the Development and Promotion of E-mobility).

He currently acts as spokesperson for the Spanish Forum for Electrification.