SENDER uses co-creation processes to develop consumer engagement in designing energy services and in providing more renewable energies to meet the energy demand. SENDER takes into account that consumers/prosumers are at the heart of the energy market by engaging them directly in a co-creation process with other actors from the energy domain during the design, development and utilization of pro-active demand response mechanisms.

These mechanisms will be paired with cross-sectoral, value-adding services that will be defined according to consumer/prosumer preferences.